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Digital Content Producer

KITV 4 | Honolulu, Hawaii, U.S.A. 2024 March ~ 2024 September

Digital Content Producer, weekdays nightside from 3:00 P.M. to 11:30 P.M.

 

I was responsible for accurately writing, posting, and sending push alerts for breaking news. I have a track record of posting faster than competing stations. I ensured reporters submitted their web copies daily, copyedited their stories, and created engaging social media teasers from raw video. I pitched and developed compelling local stories, reported exclusive digital content, conducted interviews, and obtained video. Additionally, I consistently monitored breaking news to stay ahead of emerging stories.​

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Breaking News

I actively covered breaking news by monitoring police scanners, social media and e-mails for real-time updates. My approach was to always prioritize accuracy and timeliness, ensuring that I was one of the first to report on breaking news. I made a point to use original, relevant images whenever possible, avoiding generic stock photos to provide a more authentic representation of the story. My reporting focused strictly on facts, and emphasizing information directly from police and official sources. â€‹

 

Here are some examples of the breaking news I covered.

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Weather & Safety

I covered a diverse range of weather events in Hawaii. From intense heat waves and bright sunny days to heavy rainfall and flooding, I wrote it all. My coverage also included ocean storms, with their potential to cause coastal erosion and disrupt local activities, as well as general storms that could affect daily life across the islands. I focused on providing detailed reports on their impact, ensuring the public stayed informed about the changing conditions.

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Here are some examples of weather stories I covered.

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Reels & teases

I took reporter packages to create basically mini-packages designed for vertical platforms like YouTube Shorts, TikTok, and Instagram Reels. I focused on delivering engaging, bite-sized content that captures attention quickly. These short-form videos and teases highlight the best soundbites, visually compelling footage, and concise storytelling to drive viewers to the website and newscasts. 

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Here are some examples of reels and teases I created and posted.

Repurposed reporter package for Instagram reels, Youtube Shorts and Tiktok

Repurposed reporter package for Instagram reels, Youtube Shorts and Tiktok

Made sure reporters sent teases for their daily story, used for Instagram, Facebook & TikTok stories

Digital Exclusives & Originals

I also report digital exclusive and digital original stories. I gather key video footage and conduct interviews. After editing the material, I present it in various forms tailored to each platform, ensuring the content resonates with the specific audience on the website and social media. I tracked down witnesses by tracking down their contact or social media, reaching out, establishing a connection and trust, and make them feel comfortable interviewing with me.

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Here are some examples of digital exclusives and originial stories I created. (In the second story, I know there's blood been shown on the picture. I won't do that unless there's explicit pemission from a manager. In this case, there was.)

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Social Media

With my writing and content creation, I drastically increased KITV's social media following and engagement. With our existing accounts on YouTube, Instagram, X, and Facebook, and launching KITV's TikTok and Threads pages from scratch, I brought in tens of thousands of new followers and skyrocketed viewer comments, likes and shares. This brought record-breaking traffic to our website and newscasts, connecting us with a wider audience.​

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YouTube

122K Followers

Fran brought in: 20K+

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Facebook

235K Followers

Fran brought in: 10K+

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X

65.3K Followers

Fran brought in: 10K+

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Threads

19.4K Followers

Fran brought in: All

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TikTok

1K Followers

Fran brought in: All

Feature stories

I also report on feature stories across Honolulu, covering events that attract large crowds and bring energy to the community. From bustling festivals and local celebrations to unique gatherings and special occasions, I focus on stories that highlight the culture and spirit of the city. My coverage also includes practical information, such as graduation ceremonies and event schedules.

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Here are some examples of feature stories I wrote.

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© 2025 by Frances Lin.

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